Aoki builds India’s lightest foldable electric bicycle, redefining urban mobility. We designed their digital presence to position the product globally, highlight its strengths, and drive pre-orders.
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This website marked the company’s initial foray into the digital world, serving as their first official online platform
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The goal was to effectively communicate the brand message, ensuring a strong connection with the target audience
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The core team was focused on clearly expressing their vision and mission, making it a central theme of the website
The target audience for the brand includes eco-conscious commuters who prioritize sustainability and seek environmentally friendly transportation alternatives. It also appeals to urban professionals who require a convenient and efficient way to navigate through busy city environments. Additionally, the brand resonates with health and fitness enthusiasts looking to maintain an active lifestyle while enjoying the benefits of assisted cycling.
We built a conversion-focused experience that turned Aoki’s complex specifications into clear, powerful messaging. By simplifying product details and streamlining the journey, we made it effortless for visitors to grasp the value of India’s lightest foldable e-bike and move confidently toward pre-orders.
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