In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.
In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.
In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.
We carried out in-depth user interviews with 8 participants to gain insight into their lifestyles, thought processes, and requirements.
This allowed us to better understand the users' perspective and inform our design decisions accordingly.
With the help of research we understood the user segment and reworked the navigation and the structure of the product.
Based on the newly defined information architecture we explored a new new experience for the app through wireframes.
